4 posts tagged with "ffmpeg"

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FFmpeg: The good parts (part 1)

FFMpeg the good parts

Every company doing any kind of video processing uses FFmpeg.

FFmpeg is so powerful that it can be used on production pipelines (we're using it!), but also can be used on your personal notebook if you want to do any kind of video processing.

The problem is that FFmpeg is SO big that people are often overwhelmed by its documentation and end up using another alternative or even getting a GUI to run on top of FFmpeg.

The idea of this article is to show you how easy it is to use FFmpeg on your computer and what kind of operations you can do.

Captivate your audience with intelligent video summaries

For a video content platform, one of the goals is to increase the views and clickthroughs but we shouldn't leave value behind. Your users' time is valuable. People appreciate introductory summaries of long-form articles (or a Tl;dr), and it'd be great to give your users the option to preview a video before watching it. Thumbnails and video summaries are a great way to showcase content on both mobile as well as web platforms.

Thumbnails are a good start for giving your users a preview quickly without downloading entire videos. But we hope you aren't shooting in the dark and throwing the first frame of your video on there (which could be irrelevant or blank at worst). That's not the best way to invite users to engage with your platform! If you'd like to give your users a much nicer experience, you should checkout how MediaMachine extracts the best looking thumbnails from videos.

Graduating beyond static thumbnails, video summaries are extremely effective at increasing user engagement. Video summaries can also help make your apps feel snappier by only downloading a smaller summary of the video instead of the larger video.

Million dollar video summaries#

There is a reason why some movie trailers cost millions of dollars! They give viewers a glimpse into what to expect - a sneak peak that drums up excitement and lets directors create a scaffolding to elevate their story telling.

Similarly, video summaries provide your users information about the content of large videos in a short amount of time. This signal helps your them evaluate if the video content they are about to engage with is interesting or not.

For example, if your user is about to watch a documentary,

The art and science of a great video thumbnail

Your Thumbnails Are Bad And You Should Feel Bad#

If you've got user-generated videos on your site that you want users to engage with, you need them to make a good first impression.

Great thumbnails are the key to that, but you've got to do better than just giving the viewer an idea of the content because a great/engaging thumbnail can surprisingly increase user engagement by almost 2x.

Too many sites are extracting thumbnails with one of these methodologies from the Hall of Lame:

  • Select a frame from the first few seconds.
  • Pick a random frame from the video.

These thumbnails are for a video about being stuck in traffic. Which one would you click?#

So how do we do better?#

FFmpeg Series: complex filters to trim and concat files

FFmpeg is a great tool and we can't emphasize enough how important it is in the modern video processing stack. As John Carmack himself said:

We are very grateful to all the contributors of FFmpeg and wanted to share some of the ffmpeg tips-and-tricks we use with MediaMachine so we're kicking off this series hoping it will be helpful to people just starting with FFmpeg.

Ready for an interesting bite-sized ffmpeg trick?