If you've got user-generated videos on your site that you want users to engage with, you need them to make a good first impression.
Great thumbnails are the key to that, but you've got to do better than just giving the viewer an idea of the content because a great/engaging thumbnail can surprisingly increase user engagement by almost 2x.
Too many sites are extracting thumbnails with one of these methodologies from the Hall of Lame:
- Select a frame from the first few seconds.
- Pick a random frame from the video.